About SadaPay‍

SadaPay is transforming financial services in Pakistan with a digital-first experience that makes managing money simple, transparent, and hassle-free. With over three-quarters of the population still unbanked, we believe financial services need a radical shift. With SadaPay, all you need is a CNIC, a phone number, and a smartphone to get started; no paperwork, no long waits. Our 2 million users have left behind their worst banking frustrations, no hidden fees, free local transfers, and a payment experience that’s actually enjoyable. Pair that with friendly customer service and a vibrant debit card, and suddenly, finance doesn’t just work, it feels fun! 🚀

Why is this role important? ‍

Are you someone who thinks in captions, dreams in content formats, and knows exactly why something hits differently on TikTok versus LinkedIn? At SadaPay, we’re looking for a Digital Presence & Community Associate who can do it all, craft scroll-stopping content tailored to each platform, build genuine community connections, and manage our brand’s voice across every channel we own. This role goes beyond posting. You’ll own SadaPay’s end-to-end digital footprint, from Instagram Reels and TikTok trends to LinkedIn thought leadership, YouTube content, X conversations, Facebook community building, and Reddit discussions. You’ll know what to say, how to say it, and where to say it, all while keeping the brand unmistakably SadaPay.
If you have a sharp creative mind, a natural feel for community dynamics, and the range to produce platform-native content that’s vibrant, relevant, and on-brand, we want you.

As a Sadanaut you will:

Platform-Native Content Creation: 

• Develop snappy, vibrant, platform-specific content for Instagram, Facebook, YouTube, LinkedIn, X (Twitter), TikTok, Reddit, and emerging channels each piece crafted for how that audience actually consumes content. 
• Write compelling captions, scripts, hooks, and copy that balance SadaPay’s playful tone with relevance to each platform’s culture. 
• Collaborate with designers to brief, create, and publish high-quality visuals, Reels, Shorts, TikToks, carousels, and long-form video content. 
• Stay ahead of platform trends, formats, and algorithm changes and move fast to capitalize on moments before they pass.

‍Community Management & Engagement: 

• Own day-to-day community engagement across all platforms, responding to comments, DMs, mentions, and story tags with empathy, speed, and the right tone for each channel.
• Build genuine connections with our community; celebrate wins, acknowledge concerns, and make every interaction feel human and personal. 
• Moderate and participate in Reddit threads, Facebook groups, and comment sections in a way that adds value and represents SadaPay authentically. 
• Escalate sensitive issues to the CX team, coordinate on resolution, and ensure timely follow-through. 

Strategy & Analytics:

• Contribute to and execute the content and community strategy across all owned channels, ensuring cohesion while respecting platform-specific nuances.
• Track and report on key metrics reach, engagement, sentiment, response time, follower growth and use data to refine your approach. 
• Identify recurring community pain points and surface actionable insights to Marketing, Product, and CX teams. 
• Support revenue-focused campaigns (app downloads, product sign-ups, activations) with content and community tactics that drive measurable results.

Cross-Functional Collaboration:

• Partner with Marketing, CX, and Product to align messaging, tone, and campaign priorities across channels.  
• Manage social support flows through tools like Sprout Social and Intercom, keeping queues organised and response SLAs on track. 
• Contribute to the internal knowledge base with community insights and frequently surfaced user questions.

What it takes to become a Sadanaut:

• 1-3 years of experience in social media, content creation, community management, or a related role, ideally for a consumer-facing or tech brand.
• Strong writing skills with range: you can go from punchy and playful on TikTok to professional and insightful on LinkedIn without breaking a sweat. 
• Deep platform fluency, you understand the culture, content formats, and unwritten rules of Instagram, TikTok, YouTube, X, Facebook, LinkedIn, and Reddit. 
• A creative eye for what makes content stop the scroll, with a portfolio or examples to back it up. 
• Data-driven mindset: you know how to read analytics and use them to improve, not just report. 
• Community-first attitude: you genuinely enjoy engaging with people and take pride in every interaction. 
• Comfortable juggling multiple platforms and projects simultaneously without dropping the ball. 
  
• Bonus: experience with tools like Sprout Social, Intercom, Canva, CapCut, or similar content and community management platforms..

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Perks of being at SadaPay:

• USD-Denominated Salary: At SadaPay, all salaries are pegged to USD to help protect team members from inflation. If the dollar depreciates against the PKR, you'll always receive a minimum payment equal to your PKR salary.
• Hybrid Work Culture: In locations where we have an office, our teams follow a hybrid work model with 2 days in the office and 3 days remote each week, balancing collaboration, flexibility, and focused work.
• Flexible Leave Policy: We offer a flexible leave policy to support a sustainable work-life balance. We trust our colleagues to manage their work and leave responsibly.
• Comprehensive Insurance Coverage: Every Sadanaut, regardless of grade, receives Life and Medical Insurance (covering both outpatient and inpatient care), including immediate family and parents.
• Provident Fund Contributions: Provident fund contributions are provided to all team members to support their financial growth.
• Technology and Resources: Each colleague receives a laptop and additional resources (relevant to their role) to ensure they can work efficiently and comfortably.

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Equal Opportunity Provider:

At SadaPay, we are committed to fostering an inclusive environment where everyone feels welcome and valued. We strive to make every Sadanaut feel comfortable and respected in the workplace. Discrimination of any kind has no place here; instead, we promote a culture of respect and mutual support among colleagues. Our recruitment process is built on fairness and equality for all, irrespective of race, age, gender, color, religion, social status, disability, or ethnicity.

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